CHALLENGE

Building the Infrastructure to Scale a High-Value Partner Program

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Agency partners are one of Intelligems’ most important growth levers, providing leads, helping close revenue, and supporting shared customers. As their program scaled and referral volume surged, Head of Partnerships Samantha Duncan saw their partner operations begin to crack.

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Because Intelligems supports both a self-serve and sales-led acquisition motions, partner‑referred customers came in through both App Store installs and HubSpot form submissions. But this model made consistent attribution especially difficult.

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HubSpot didn’t support the level of object linking needed to connect partners, referrals, and revenue in a single, reliable attribution model. Instead, the team tracked attribution through a patchwork of text fields and dropdown menus. This time‑consuming, error‑prone process left Samantha without the clear, data‑backed view she needed to grow the program.

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That same fragmentation made payouts a heavy manual lift. Each quarter, Samantha’s team pulled payment data from Shopify and Stripe into a spreadsheet, reconciled it across both sources, and then calculated each partner's commission before paying them individually. The whole process typically ate up an entire week.

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To maintain program confidence and partner engagement, Samantha shared regular commission reports that she created manually. Still, she knew a self‑serve portal where partners could see what they were owed and how deals were progressing would go much further.

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The same approach extended to partner education: the program would work best if partners felt confident explaining Intelligems to their clients. “To build trust and create true champions, you can’t leave partners to figure things out on their own,” Samantha explains. “They’ll submit many more referrals if you make the process transparent and easy.”

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So, Samantha decided to invest in a software solution that could standardize partner operations and support the program’s continued growth. One that covered the full partner lifecycle, provided real-time visibility into revenue attribution, and delivered a seamless partner experience. 

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She evaluated several new and incumbent platforms, but EULER was the only one to deliver on every count. And when Samantha met the team and saw their ambitious product roadmap, she knew she had to go on the journey with them.

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"Our partnership program was helping drive all kinds of growth - leads, referrals, new revenue, even retention. But we knew that, to fully capitalize on it, we had to ditch the spreadsheets and HubSpot workarounds and invest in proper partnership infrastructure."

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SOLUTION

An End-to-End Platform to Streamline Partner Operations and Accelerate Revenue Growth

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During a high-touch implementation, the EULER team partnered with Samantha to tailor their platform to Intelligems’ tech stack and stand up a robust, bi-directional HubSpot integration. After connecting the platform to Stripe and Shopify to ingest customer payment data, EULER went live, and Samantha began effortlessly streamlining partner operations.

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Today, EULER is the cornerstone of a vast partnership program, spanning hundreds of agency and technology relationships.

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The impact is first felt at intake. Partners can submit referrals through nearly any channel - EULER Form, Slack, email, or tracking links - and EULER’s AI will automatically parse each one and register it in the system. Once a new referral is created, EULER pings Samantha’s team in Slack for eligibility confirmation and formal approval. The linked deal then automatically syncs across EULER and HubSpot.

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The partnerships team regularly logs into EULER to track which partners are most active, how much pipeline each one is generating, and how the program is contributing to new and retained revenue. That timely, accurate attribution data makes it easier for Samantha to prioritize the right partnerships and justify resourcing or expansion decisions to leadership.

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Payouts are just as smooth. Samantha’s team configures the incentive structures in EULER so that when quarterly payments are due, the platform handles all the calculations. EULER ingests data from Shopify and Stripe, auto‑generates invoices, and prepares a bulk payment file that Samantha’s team can quickly review before paying all partners directly through EULER Pay.

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“Seeing all the payments and invoices ready to go has been huge,” Samantha highlights. “That’s days and days of time back.” And thanks to an integration with Tremendous, the team even automates payouts to newer international partners outside of Stripe’s network. 

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The partner side of the workflow is now much more intuitive and transparent. Partners can log into their owned specialized EULER portal for a continuous line of sight into their commissions and referral pipeline.

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The partner-facing portal also contains essential onboarding and enablement resources. When partners sign in for the first time, they find structured flows on how to submit referrals, access payment data, and create a public profile in the Intelligems Partner Directory. 

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From there, partners can turn to the Enablement Hub for access to the Intelligems sales materials and training flows they need to become the very best product ambassadors. “Being able to teach partners how to talk about us has been invaluable,” Samantha explains. “We’re setting partners up to realize value so much faster.” The proof is in the hundreds of additional referrals Intelligems now receives every quarter.

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Samantha attributes much of this success to EULER’s user-friendly platform, but she knows it has just as much to do with the people behind it. Whether they’re answering questions or building her feedback directly into their product, the EULER team goes out of their way to ensure the program thrives.

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“As soon as we got EULER set up, it completely transformed our partner operations.”

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RESULTS

Intelligems drives 4.5x growth in partner referrals over 2.5 years

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With EULER, Intelligems rebuilt their partnership program from the ground up. What began as a makeshift, manual operation is now a streamlined motion that supports a massive partner network and strengthens their entire funnel.

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The transformation is clear:

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• 7x increase in quarterly partner-attributed revenue
• 20x faster partner payouts
• ~400 active partners managed in EULER
• 4.5x increase in partner referrals over 2.5 years 

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As she approaches two years with EULER, Samantha’s excited to keep experimenting. She’s especially eager to use the new MCP integration to connect EULER to her Claude workflows, introducing new ways to surface partner-influenced revenue that’s not logged as a formal referral. Samantha can’t wait to use EULER’s partner-facing AI agent, PAM, to give partners self-serve answers to more routine program questions as well.

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The next stage of the partnership also involves extending EULER’s footprint beyond Samantha’s team. Intelligems’ Director of Partner and Community Marketing is already using the platform’s performance data to identify which partners to spotlight in the company’s broader marketing efforts. And soon, product marketers will log in to enrich the Enablement Hub with even more educational content to support partners.  

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"The EULER team and product are both amazing. They really listen to feedback and use it to shape their product roadmap. I can’t wait to get my hands on every new feature they ship."