Question 1

What is an agency partner program?

Accepted Answer

An agency program works with the firms that generate demand for you: running campaigns, producing content, and putting your product in front of audiences they already own. Agencies generate demand when the process makes it worth their time, and stop when the funding or the proof becomes a chore. EULER handles the funding, the lead capture, and the proof that keeps the program funded.

Question 2

What is MDF?

Accepted Answer

Market development funds are money you give a partner to run marketing on your behalf, usually against an agreed plan and paid on evidence that the plan happened. It is the most defensible spend in a partner program in theory and the hardest to defend in practice, because requests, approvals, and proof end up scattered across email. In EULER you build MDF and co-investment budgets, set who is eligible and for how much, and route requests through your approval flow.

Question 3

What is proof of performance and why gate payouts on it?

Accepted Answer

Proof of performance is the evidence that the funded activity actually ran: the campaign, the event, the content, and what it produced. Gating payment on it is what separates co-marketing from a subsidy, and it is the only thing that makes the budget defensible when finance asks. In EULER nothing pays out until proof of performance is approved, and budget is tracked the whole way.

Question 4

How do you approve MDF requests without losing them in a thread?

Accepted Answer

With a single workflow and a threshold. MDF asks that land in email, get approved in a thread somebody later cannot find, and produce proof as an attachment somewhere are the normal state of most programs. In EULER requests route through your approval steps automatically, with amounts below your threshold clearing on their own so small requests do not consume a manager's week.

Question 5

How do you track committed versus paid budget?

Accepted Answer

Continuously, in the same place the requests live. When someone asks what is committed versus paid, most teams cannot produce it without a reconstruction, which is how co-marketing budgets get cut. In EULER budget is tracked as total, committed, paid, and remaining, so the answer exists before the question is asked.

Question 6

How do you attribute the leads an agency generates?

Accepted Answer

At the point of capture, in whatever channel the agency uses. Agency-generated demand usually arrives in the funnel with no partner attached, and once it is in there anonymous it stays that way. In EULER agencies send leads through a microsite, an affiliate link, a forwarded email, or Slack, and every one is attributed to that partner and written into your CRM.

Question 7

How do you prove co-marketing ROI?

Accepted Answer

By connecting the spend to the pipeline it produced in one system, rather than matching a spreadsheet of payments against a report of leads. The ROI never gets proven in most programs, so the budget never grows, which is the real cost of scattered process. In EULER spend, pipeline, and partner performance report in the same place, so the number you take to finance is assembled from records rather than argued from memory.

Question 8

How can agencies produce co-branded material without waiting on your marketing team?

Accepted Answer

By generating it from templates you control. A campaign that waits for a slot in your marketing calendar is a campaign that misses its window, and the agency stops asking. In EULER agencies generate co-branded materials and joint value propositions from templates you set, so you keep the guardrails and the branding stays consistent without becoming a queue.

Question 9

How do you decide which agencies get funding?

Accepted Answer

On eligibility rules set in advance, not on who asked first or who asked loudest. Funding decided case by case looks arbitrary to partners and becomes impossible to defend internally once the program has more than a few agencies in it. In EULER you set who is eligible and for how much before requests arrive, so the rule does the deciding.

Question 10

What should you measure in an agency program?

Accepted Answer

Pipeline per dollar of funded spend, share of requests that returned approved proof, leads attributed per agency, and how much of the committed budget was actually claimed. Unclaimed budget is a signal the process is too heavy, not that partners are uninterested. EULER reports spend and attributed pipeline together rather than in two systems.

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Requests scattered across channels.

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One workflow per request.

Payouts gated on proof.

Attributed demand.

A number you can take to finance.

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