Question 1

What is co-selling?

Accepted Answer

Co-selling is your reps and your partners working the same opportunity together, each bringing something the other does not have: the relationship, the technical fit, the budget holder, the incumbency. It produces larger deals and higher win rates than either side working alone. It also asks more of a rep than selling solo, which is why most co-sell programs exist on a slide and not in pipeline. EULER removes the steps that make co-selling harder than going alone.

Question 2

Why do reps avoid co-selling?

Accepted Answer

Because reps take the path of least resistance every time, and for most programs that path does not include a partner. Registering a joint deal means leaving the tool they are working in, filling out a form, and waiting. The rep is not opposed to partners. They are opposed to the process. In EULER a partner sends deal details in Slack or forwards an email and DealFlow AI turns it into a registered deal with attribution attached, so the process costs nobody anything.

Question 3

What is the difference between partner-sourced and partner-influenced revenue?

Accepted Answer

Sourced means the partner brought the opportunity. Influenced means the deal existed and the partner changed its outcome, by validating you technically, introducing the decision maker, or displacing a competitor. Influence is where most co-sell value lives and where most programs have no record at all. In EULER more than one partner can be credited on the same deal, each by the role they played, so influence is captured as data rather than argued over in a QBR.

Question 4

How do you register a co-sell deal without a portal?

Accepted Answer

By accepting it where the deal is already being discussed. Partners talk about deals in Slack and email, not in a partner portal, so the registration should start there. In EULER a Slack message or a forwarded email becomes a registered, attributed deal through DealFlow AI. No portal login, no required format, nothing rekeyed by either side.

Question 5

How do you send opportunities out to partners?

Accepted Answer

With the same structure you use for inbound, which almost no program has. Inbound partner deals get a process and outbound is usually an email and a hope, which is why partners stop reciprocating. In EULER you send opportunities to partners from the platform or from Slack, and track acceptance, engagement, and deal progression from there. Inbound and outbound referrals sit in the same view.

Question 6

How do you know whether a partner picked up the lead you sent?

Accepted Answer

You should not have to ask, and in most programs asking in a QBR is the only way to find out. Silence after the intro is what convinces reps that sending deals out is a waste of time. In EULER acceptance and engagement are tracked from the moment the deal moves, so you can see which partners act on what you send and which ones do not.

Question 7

Can two partners be credited on the same deal?

Accepted Answer

Yes, and refusing to allow it is why co-sell attribution arguments happen. Real deals often involve a technology partner who validated the fit and an SI who will implement, and forcing a single owner means one of them stops showing up. In EULER more than one partner can be credited on a deal, each by the role they played on it.

Question 8

How do you report joint pipeline to leadership?

Accepted Answer

Next to direct pipeline, in the CRM, without a reconstruction. Two pipelines produce two answers and no clean way to combine them, which is how partner revenue ends up being debated rather than reported. In EULER every co-sell deal writes into your CRM with the partner attached, so joint pipeline sits alongside direct and your revenue team works where they already work.

Question 9

What should you measure in a co-sell program?

Accepted Answer

Deals with a partner attached as a share of total pipeline, win rate and deal size on co-sold deals versus solo, and how many of your reps ran a joint deal at all this quarter. That last number tells you whether co-sell is a motion or a story. EULER reports on all of it from deal data rather than from what people remember at quarter end.

Question 10

Does co-sell work with our existing CRM?

Accepted Answer

It has to, or your reps will not use it. EULER has native, bidirectional integrations with Salesforce, HubSpot, and Pipedrive, mapping to any object or field, standard or custom. Joint deals, partner attribution, and acceptance status write into the CRM as they happen, so co-selling does not ask a rep to work anywhere new.

Co-selling That Your Reps Actually Do.

Everything You Need to Run a Co-sell Motion.

Registration From Anywhere

Leadflow in Both Directions

Deal Tracking and Attribution

From Co-sell in Theory to Co-sell in Pipeline.

Registration that costs a rep time.

Handoffs that go one direction.

Two pipelines, two answers.

Silence after the intro.

Registration in the tools they use.

Leadflow that runs both ways

Joint pipeline in the CRM.

Visibility on every handoff.

Works With The Tools your
Team Already Uses.

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Co-selling That YourReps Actually Do.

Everything You Need to Runa Co-sell Motion.