‍CHALLENGE 

Manual Processes Bottlenecked a Rapidly Growing Partnership Program

‍

When Bradley Johnston joined Opensend as Senior Director of Partnerships, he inherited a small but rapidly expanding partner network. As he set out to turn the program into the organization’s primary revenue driver, he realized he needed to overhaul how it operated.

‍

His team already used an incumbent partner management platform, but it began to show cracks at scale. The most glaring was the platform’s inability to fully sync with HubSpot: every new partner or referred deal had to be input separately into each system. Keeping the records aligned cost the team significant time and threatened attribution accuracy, making it harder to reliably measure the ROI of partner-sourced deals.

‍

Without confident attribution, payouts carried their own risks. The existing platform automated payments through Stripe, but the automation was only as reliable as the data feeding it. A mismatched entry could mean a miscalculated commission, with no way to catch the error unless a partner questioned it.

‍

Bradley and his team always ensured partners were paid accurately, but the growing administrative workload left less time for the high-value work that drives successful partnerships, such as enablement, co-selling, and relationship building. At the same time, partners had limited visibility into their commissions and deal status, leading to unnecessary questions and back-and-forths.

‍

To buy back time and make the partner experience more bespoke, Bradley began looking for a new solution. 

‍

Hoping to scale without adding headcount, he searched for a platform with centralized attribution tracking, automated payouts, and real-time partner visibility. Critically, he also needed one with a flat-fee pricing model that rewarded growth instead of charging a percentage of every commission paid.

‍

When Bradley learned that Greg Portnoy, an industry veteran he had worked with previously, was building EULER, a Partner Revenue Growth Platform designed to solve these exact challenges, he knew he wanted to be an early customer. That decision marked the beginning of a long-term partnership between Opensend and EULER.

‍

"We hit a ceiling with our first PRM. It couldn’t cleanly sync all our systems, so we were always doing duplicate work, which really limited our ability to scale our network."

SOLUTION

Accurate Attribution and Bulk Payouts in One Unified Platform

‍

EULER hit the ground running, working closely with Bradley’s team to stand up a Stripe integration and deep, bidirectional sync with HubSpot. Together, they meticulously mapped Opensend’s architecture, ensuring referral associations were configured correctly and billing IDs were universal across all three platforms.

‍

Now, when Bradley’s team creates a deal in HubSpot and associates it with a referring partner, the information automatically syncs to EULER - with any future updates to either platform reflected in both.

‍

The result is a new source of truth that powers reliable, accurate attribution. The team can see which partners source what deals, how much pipeline each relationship drives, and the program’s overall revenue contributions.

‍

Stronger partnership data also powers smoother, more confident payouts. Because Bradley configures incentive structures directly in the EULER platform, commission calculations always reflect deal attribution and contract terms. For each payout cycle, he simply has to review the partner record to confirm the incentive, approve the auto-generated invoice, and authorize a single bulk pay transfer to all approved partners - a seamless, one-hour process.

‍

As for Opensend’s partners, they receive deal digest emails updating them on what they’ve earned and their referral pipeline. They can also log into EULER for live updates or instant AI-generated answers to more specific questions about the program.

‍

With so many operational tasks automated, Bradley’s team has more time to give every partner personalized attention. "The whole point of my job is to actually meet with partners," Bradley explains. "EULER enables me to show up to those meetings confident and ready to build relationships that drive real business value."

‍

By eliminating administrative work, EULER has given Bradley's team more time to prioritize what matters most: enabling partners, building stronger relationships, and growing the ecosystem. As Opensend's partner program has expanded rapidly, the team has been able to scale efficiently and intentionally without adding operational complexity, so they can deliver a high-touch partner experience at every stage of growth.

‍

“EULER has transformed our partner operations with its bi-directional HubSpot sync and bulk payments. We’re saving so much time and making the experience even smoother for our partners.”

RESULTS

Opensend Slashes Time Spent on Manual Partner Operations by 60%

‍

EULER has helped Opensend transform its partner program from a scale-up, manual effort into a streamlined, enterprise-ready operation. Today, Bradley's team manages a growing partner ecosystem with greater efficiency, partners enjoy a more transparent and personalized experience, and critical workflows are powered by a single source of truth.

‍

Since partnering with EULER, Opensend has achieved:

‍

• 50% less time spent on partner operations
• 70% faster commission payout resolution

‍

Looking ahead, Bradley sees even more opportunities to automate the partner journey. His next focus is optimizing partner onboarding with EULER Journeys and leveraging the Enablement Hub to equip partners with the resources they need to become productive more quickly. Ultimately, the vision is simple: automate the operational work so the team can spend more time building partnerships that drive long-term growth.

‍

"EULER’s team is as top-notch as their tech. They understand exactly what modern partnership teams are up against and are always pushing out new features to make our lives easier."